Privacy Policy
Last updated: 24 June 2026
This Privacy Policy explains how AI Compare ("we", "us", "our") collects, uses and protects information when you visit our AI software comparison website (the "Service"). We are committed to handling your information transparently and only collecting what we genuinely need to operate and improve the Service.
1. Information we collect
We collect the following categories of information:
- Account information — when you sign in (for example as a contributor or administrator) we receive your email address and authentication identifier from our identity provider.
- Submissions — if you submit a tool, subscribe to the newsletter or contact us, we collect the data you provide (name, email, message, tool details).
- Usage data — anonymised analytics such as page views, search terms entered on the site, comparisons viewed and outbound link clicks. We do not attach this to your identity.
- Technical data — IP address, browser type, device type and referring URL, used for security, debugging and aggregate analytics.
2. How we use your information
- To operate, secure and improve the Service.
- To respond to submissions and support requests.
- To send newsletter emails if you have opted in (you can unsubscribe at any time).
- To measure aggregate interest in tools, categories and comparisons so we can prioritise editorial coverage.
- To detect and prevent abuse, fraud or violations of our Terms of Use.
3. Affiliate links and outbound clicks
Some outbound links to AI tools are affiliate links. When you click an affiliate link we log the click (timestamp, the link clicked and a hashed referrer) so we can measure traffic and reconcile commission. We never sell this data and never tie it to your identity. Affiliate relationships never influence our editorial rankings.
4. Cookies and similar technologies
We use a minimal set of cookies and local storage entries that are required for the Service to function — for example to keep you signed in to the admin area and to remember UI preferences. We do not use third-party advertising cookies.
5. Legal bases (EEA/UK visitors)
Where the GDPR or UK GDPR applies, we rely on (a) our legitimate interest in operating and improving the Service, (b) your consent for newsletter emails, and (c) the performance of a contract when you create an account.
6. Sharing your information
We share information only with service providers that help us run the Service (hosting, database, authentication, analytics and email delivery) and only to the extent necessary. These providers act on our instructions and are bound by appropriate confidentiality obligations. We may disclose information if required by law or to protect the rights, safety or property of AI Compare, our users or the public.
7. Data retention
We retain personal data for as long as needed for the purposes described above and to meet legal or accounting obligations. Anonymous analytics may be retained indefinitely. You can request deletion of your personal data at any time (see Section 9).
8. Security
We use industry-standard measures including encryption in transit, role-based access control and least-privilege database policies. No internet service is 100% secure, but we work hard to protect your data and respond quickly to any incident.
9. Your rights
Depending on your location, you may have the right to access, correct, export or delete your personal data, and to object to or restrict certain processing. To exercise any of these rights, contact us via the Contact page.
10. Children
The Service is not directed to children under 16, and we do not knowingly collect personal data from them.
11. International transfers
Our service providers may process data outside your country of residence. Where required, we rely on appropriate safeguards such as Standard Contractual Clauses.
12. Changes to this policy
We may update this policy from time to time. Material changes will be reflected by updating the "Last updated" date above and, where appropriate, by additional notice on the Service.
13. Contact
Questions about this policy? Reach us via the Contact page.